CorpSync is an advanced contact synchronization solution designed to seamlessly integrate and manage corporate contacts across various platforms including smartphones, Outlook, and Microsoft Teams. In this interview, PaayaTech Inc. CEO and Founder Hossein Jabbarzadeh discusses why CorpSync was created, its most common use cases, and what makes the tool unique in the legal tech market.
The Background of PaayaTech and CorpSync
Hossein’s two decades of experience in the legal industry have shaped PaayaTech’s deep focus on solving practical, overlooked operational issues for law firms and mid-to- large enterprises. His journey into legal technology started in 2001, when he joined Toronto law firm Goodman and Carr LLP—an early exposure that gave him firsthand insight into how law firms operate, as well as where they struggle. Over time, he transitioned from internal IT to custom software development, eventually launching PaayaTech to serve law firms across the U.S. and Canada with tailored solutions.
About 12 years ago, one recurring issue kept surfacing in conversations with legal IT teams: contact management. With lawyers and staff constantly joining and leaving firms, and with mobile devices and cloud platforms becoming standard, keeping corporate contact directories up to date was proving nearly impossible. Outlook address books were outdated, colleagues didn’t have each other’s latest phone numbers, and mobile synchronization was spotty, at best.
That frustration sparked the creation of CorpSync, initially launched as an on-premise tool and now available as a secure, scalable SaaS platform.
The Problem CorpSync Solves
While customer relationship management (CRM) solutions and human resources (HR) systems may keep internal records organized, the gap often lies in syncing that data to where people actually communicate—smartphones, Outlook, Microsoft Teams, and beyond. For the PaayaTech team, this presented a clear technical challenge and an urgent business need.
CorpSync addresses what he describes as the “invisible friction” within a firm. When lawyers can’t quickly reach colleagues, or staff don’t know who’s responsible for a matter due to outdated contact info, the result is lost time, miscommunication, and reputational risk— especially in fast-paced client service environments.
The issue is especially pronounced in midsize and large law firms, where high staff turnover and role changes make manual updates impractical. And while contact management may seem like a back-office function, Hossein notes that it sits at the intersection of IT, HR, and client service—meaning errors have a firm- wide impact.
CorpSync's Key Use Cases
Over the years, CorpSync has evolved into a modular platform with 3 functional components, but its core offering remains the same: seamless contact synchronization across platforms.
The most widely used module allows firms to connect their Global Address List (GAL), Active Directory, HR database, or CRM to automatically pull in contact records and push them to mobile devices, Microsoft Outlook, and other endpoints. This ensures everyone—from attorneys to support staff—has access to the most current internal contact information at all times.
In addition to synchronization, PaayaTech has expanded CorpSync’s utility with two newer modules:
- Mass Messaging for Emergency Notification: This feature enables firms to send urgent SMS alerts to all employees in the event of crises like building evacuations, office closures, or IT
- Outlook Signature Management: Administrators can now set and enforce Outlook signatures firmwide or by department and role—ensuring consistent branding and professional presentation without relying on individual users to format their own.
While these use cases may seem operational, they address essential needs around communication, branding, and emergency readiness—critical for firms where perception and responsiveness matter.
Under the Hood:
How CorpSync Works
At its core, CorpSync is designed to eliminate the manual effort traditionally required to keep contact information current across a firm’s systems. The platform connects directly to sources of truth within an organization—such as
GAL, Active Directory, HR databases, or CRM platforms—to pull up-to-date contact data.
From there, it automatically syncs this information to users’ Outlook accounts and mobile devices, ensuring that everyone at the firm has consistent and current access to colleague contact details. This synchronization runs continuously in the background, requiring little to no manual intervention once setup is complete.
Ease of implementation is a key strength: once configured, the system is effectively set-it-and- forget-it, providing firms with a reliable and low- maintenance contact management solution.
CorpSync’s Core User Demographic
While CorpSync is applicable across industries, it is rooted in legal. Law firms of all sizes—from 50 to 7,000 lawyers in midsize practices to Am Law 100 firms—make up the majority of its client base.
The primary users are often IT departments, who implement and maintain the system. With the addition of the Outlook signature module, marketing departments are now becoming stakeholders as well, using the platform to enforce consistent email branding across departments, roles, and jurisdictions.
More recently, PaayaTech has seen adoption expand into industries like construction and energy, with major firms implementing CorpSync to support large, distributed teams. This shows the tool’s growing relevance beyond legal, especially for mid-to-large organizations with dynamic workforces and a need for consistent internal communication.
What Are CorpSync’s Key Differentiators?
CorpSync occupies a niche that many enterprise IT or CRM platforms touch on—but few specialize in. Within legal, the lack of tailored solutions for contact synchronization has allowed CorpSync to stand out.
Two key differentiators make it especially attractive to firms:
- Low Maintenance and Seamless Integration: Once set up, CorpSync requires virtually no day-to-day management. It integrates with existing systems (like Active Directory or a firm’s CRM) and keeps data flowing automatically to end-user devices and applications.
- Affordability and Scalability: Unlike large enterprise solutions, CorpSync is priced competitively for midsize and growing firms. Its modular design allows organizations to adopt only the functionality they need, scaling up over time as use cases expand.
CorpSync succeeds by simplifying a core function, doing it well, and delivering measurable value with minimal IT overhead.
PaayaTech’s CorpSync isn’t flashy, but that’s by design. It solves a problem every legal and professional services firm has encountered— but few have addressed effectively: maintaining clean, current, and accessible contact information across a firm’s entire ecosystem. By automating synchronization and layering on practical modules for mass messaging and signature management, CorpSync is quietly transforming how firms handle one of their most overlooked assets—their people data.
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