Marketing & Sales Associate

PaayaTech is a boutique software company based in Mississauga. We are looking for a Marketing Associate to help us with our digital marketing goals. The position offers the opportunity to gain valuable hands-on marketing and sales experience that will assist the successful candidate in future advertising, marketing, and PR.

Essential Functions

  • Work with our team to keep our website content fresh
  • Manage our marketing and brand activities
  • Manage marketing & lead generation campaigns
  • Manage our social media presence (LinkedIn, Twitter, Facebook), review sites, and online directory management
  • Help us to build and maintain our Blog – write and post the solution and industry-related content on an ongoing basis
  • Identify, coordinate, and attend trade shows, conferences, or other events
  • Develop and document lead management processes & sales navigator
  • Follow up with Leads to increase the sales.

 

Essential Qualifications

  • Related college program (Marketing, Communications, Business or related preferred), focused on marketing, advertising or communications.
  • Excellent written and oral communication in English with strong interpersonal skills
  • Passionate about creative marketing and social media
  • Demonstrated planning and organizational skills with attention to detail
  • Takes initiative works well, and meets deadlines independently
  • Able to create and managing compelling marketing campaigns
  • Candidates must be able to identify and influence key decision-makers in mid-size to large-size companies. An ability to create material that compels to varying levels of influencers (C-Suite, Operations Directors, IT Administrators, etc.) is essential
  • We need a champion who is accustomed to a high-activity lead generation environment

 

Key Responsibilities:
In collaboration with the team at PaayaTech, the marketing associate writes and creates content for the successful promotion of the choir and its activities. Areas of activity include:

  • Content Creation – assist with creating ad copy, press releases, program notes, and all marketing materials; conduct interviews and write pieces for articles, social media posts, and other properties. Proof all written, printed, and digital materials.
  • Marketing Materials – assist with the creation and distribution of all marketing materials for the season, including season brochures and welcome packages, press releases, ads, flyers, invitations, web assets, etc.
  • Social Media – assist with the planning of social media efforts, including the creation of a content calendar to increase social media presence during the season, and the development of compelling content to increase engagement and visibility on social media platforms.
  • Web – assist with data analysis for search engine optimization to maximize the volume of inbound traffic, assist with the creation of viral strategy, assist with website updating
    Promotion and Publicity – seek opportunities for traditional and online distribution of marketing pieces. Research cross-promotion opportunities for partnerships with similar organizations. Coordinate promotional exchanges and track inventory.
  • Brand Rollout – assist with the launch of our products’ updated brand, contributing to a successful rollout campaign for internal and external brand launches.
  • Other – assist with creative sponsorship activation ideas; maintain a contacts database; assist with planning.

 

We would like you to bring with you:

  • A huge passion for marketing and sales
  • Dedication towards successful results
  • Willingness to accept challenges and learning opportunities
  • Lots of energy and a positive attitude
  • Ability to work well as an individual and in a team

 

How to apply

Send your cover letter & your resume via email to contactus@paayatech.com